Bringing the Android rebrand to life
Reimagine a new front door experience for Android.com that showcases the best of the new Android brand through personalized experiences that invite users to explore the site.
Android is the world's most powerful platform, with a distinct purpose to help everyone create their world.
But that was hidden.
By crafting a fresh online experience, we aimed to seamlessly integrate customized, authentic narratives with the finest features of Google and Android. Our approach focused on delivering an engaging and intuitive user experience that not only highlights the brand’s strengths but also fosters a deeper connection with its global audience.
To power a superlative experience for the world’s leading mobile brand, we need a world leading foundation.
A new Design System called
Android Contour
Scalable components and capabilities
Faster speed to market by leveraging powerful shared components.
Seamless co-branding with a design system that can flex between Google and Android.
Personalization at scale with new testing and audience segmentation capabilities.
Key Results
Personalized the Android.com experience to support existing & potential customers across all markets.
40% design speed improvement.
Increased engagement, partner referrals and direct visits to the site.
Drove a +27% increase YoY & +16% increase QoQ in clicks
Increased Android credibility, validation and brand prestige and awareness. Delivered a strong marketing story.
🏆 Winner - Webby Award 2024
The Webby Awards-Websites and Mobile Sites Best Mobile Visual Design - Aesthetic (Mobile Features) 2024
🏆 Creativepool-Web-Silver/ Peoples Choice award 2024
Oi! I'm a Brazilian/Italian designer with over 10 years of experience helping clients in Latin America and US to create experiences that amaze users and grow business. I'm currently at IPSY shaping and enhancing our members’ journey by crafting a seamless and intuitive user experience while flexing my skills as a designer, manager, and thought leader.
My projects impacted more than 1 billion users across the globe and positively helped business and processes. Some of my clients include companies such as Google, Coca-Cola, Siemens and Walmart.